Ladder Financial Inc. TV Spot, 'Start Thinking About Life Insurance'
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Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
1:01
Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
3.6K viewsSep 11, 2023
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This creative ad from the brand Ladder is surely one of the best funny TVCs made for any insurance company! #MarketingMentor #Insurance #Commercial | Marketing Mentor
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Prasaran Marketing Studio | Advertising on Instagram: "Ladder's life insurance campaign has been turning heads for its bold use of dark comedy. Instead of the usual safe, family-first messaging, the brand leaned into a cheeky tagline-"Life Insurance So Good You Might Wish You Didn't Have It." The ads feature a dad narrowly escaping over-the-top "accidents" staged by his own family, playing on a real insight: nearly half of couples with life insurance admit to joking about the financial incentive
42.5K views6 months ago
Instagramprasaranstudio
Ladder on Instagram: "We’re baaaaack with a new episode!🐊 To celebrate, we’re giving away $500 each to 10 winners. Here's how to enter: Follow @ladder ; Share our new commercial to your story with a GIF and #giveaway; and Comment with your favorite emoji below. The winners will be randomly selected and announced by the end of April! 💥 NO PURCH., PAYM'T, CONTRACT/QUOTE NEC. 50 US, 20+. Ends 4/19. By entering, you agree to https://bit.ly/3jeSel5. Spon: Ladder Insurance Services, LLC. Instagram n
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