How HP’s brilliant new logo came to be
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How HP’s brilliant new logo came to be
Apr 20, 2016
The VergeVlad Savov
Ever wonder how the HP logo came to be? Here’s the design explanation and meaning of our iconic logo. #HPCL #DeliveringHappiness | HPCL
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Ever wonder how the HP logo came to be? Here’s the design explanati…
2K viewsJul 19, 2018
FacebookHPCL
Arguably some of our most recognisable work is that which we did for Hewlett-Packard. With its four ultra-refined, angled lines, the logo was just a part of our rebranding work for the tech giant - a vision based on the concept that HP stands for Human Progress. Created in 2011, it was five years later that HP launched the new logo on select premium products - causing an immediate stir. At the time, Glenna Patton, VP of HP Brand Strategy and Experience Design, was kind enough to say: 'We wanted
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