Inflation, GLP-1 medications and shifting ideas about portion sizes are pushing some diners toward smaller-format meals—even as chains continue selling abundance.

E.l.f. Cosmetics uses its continuing “Survivor 50” partnership to promote its Suntouchable sunscreen.

Vote now to determine the best campaign of May 2026, selected from Ad Age’s weekly Creativity Top 5 roundups.

The move comes as OpenAI leans on marketing to fend off competitors such as Anthropic.

Uncommon campaign includes short films, custom jerseys and portrait collages tied to three players’ personal histories.

How employees can make smart posting decisions—and what brands need in place before the next viral moment.

The Mischief campaign, rearranging NPR’s letters as a rallying cry for curiosity, comes to video following print and OOH.

Whitney Magnuson, VP and head of brand and media at Zoom, discusses the company's changing media operations.

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...

Pabst is retiring Schlitz, ending the run of a once-dominant lager whose iconic campaigns—and infamous marketing ...

The new ad products could be uncomfortable for brands in the short term, but beneficial for engaging consumers in the long ...