The ad leans into nostalgia and feel-good vibes. Volkswagen’s 2026 Super Bowl ad references the nostalgic “Drivers Wanted” campaign from the 1990s. The ad features a vehicle not available in the U.S.
Nearly 15 years ago, in a galaxy not so far away, Volkswagen and Star Wars joined forces for an iconic Super Bowl ad, “The Force,” and fans are still talking about its impact. The commercial initially ...
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