Ford is ditching the Performance branding and simplifying its message. Starting in 2026, the automaker’s global motorsport division will operate under a newly revived name: Ford Racing. The ...
In 2026 Ford Racing is leaning into the brand’s roots with assaults on major open-wheel and sports car championships including Formula One, NASCAR and the World Endurance Championship and IMSA ...
Ford is launching a new marketing campaign called “Every Ground Is Our Proving Ground.” The campaign highlights how learnings from racing are applied to its consumer vehicles. A series of short ...
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Ford Racing: A new era for America's race team
Ford Motor Company is rebranding its motorsports program to Ford Racing. The rebrand and new logo were announced Thursday in a letter to employees by Will Ford, the great-grandson of company founder ...
Ford Performance, the racing and high-performance road car division of the Ford Motor Company, has been renamed as of Thursday: the division will now be known as Ford Racing. It's a branding shift ...
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