The 13.9% pop was driven by social media, up 32.6% to $117.7 billion and digital video, up 25.4% to $74 billion last year ...

NEW YORK, April 16, 2026 /PRNewswire/ -- Now in its 30th year, IAB released its 2025 Internet Advertising Revenue Report, conducted by PwC, which was first issued in 1996 and continues to serve as the ...

Although the digital TV video and streaming worlds are expanding, overall digital video advertising has not really moved the needle in terms of a more personalized approach, according to a new study.

IAB's annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains.

76% of social media users say social content influenced a purchase decision; this jumps to 90% when just looking at Gen Z consumers (Source: Sprout) Disclosure: Informa, which owns a controlling stake ...

The owner of Instagram and Facebook has fueled growth with new advertising products and AI.

NEW YORK—Internet advertising revenues demonstrated strong growth in 2024, increasing 14.9% year-over-year to $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024.

Global revenues from traditional television and online video are projected to exceed $1 trillion by 2030, according to data presented by Maria Rua Aguete, Head of Media and Entertainment at Omdia at ...

NEW YORK, April 28, 2025 /PRNewswire/ -- A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV ...