In today’s music scene, YouTube has become the ultimate stage for hip hop artists to showcase their craft, personality, and story. From music videos that double as cultural statements to ...

Will Smith has done just about every kind of press junket and media appearance imaginable, but last month he made one of the odder stops in his career. As part of the push for Based on a True Story, ...

YouTube’s new ‘Collaborator’ feature lets up to four creators officially co-own a video, sharing credits, analytics, and reach. For hip-hop, where features and partnerships are a cultural staple, this ...