NEW YORK — NASCAR is starting its engines for the 2026 season by setting a Guinness World Records™ title with the World’s Loudest Billboard, following a historic activation in Times Square that ...

It's always loud in Times Square, but it was even louder on Tuesday morning. NASCAR amplified the noise by setting a Guinness World Record for the "World's Loudest Billboard." Plopped right in the ...

The 2026 DAYTONA 500 at Daytona International Speedway is less than a week away, and even before cars have hit the racetrack for practice at 'The World Center of Racing', NASCAR is already smashing ...

You can hear a lot of things in Times Square. The endless drone of taxi horns, the chatter of tourists from every corner of the globe, the rattle of construction crews fixing potholes that just won’t ...

A cacophony of engine noise is perhaps NASCAR's most recognizable quality, and it's that quality that NASCAR will use as an advertising technique ahead of Sunday's season-opening Daytona 500. NASCAR ...