As their stocks tank, software makers are rebranding themselves as A.I. innovators. Sparkle emojis are everywhere, but some efforts have been more successful than others.

The market might be overreacting to AI-driven fears about software stocks.

Forbes contributors publish independent expert analyses and insights. I’m a founder, writer and lecturer focusing on VC funds. For over a decade, SaaS has been hailed as the holy grail of software ...

Software stocks have lagged AI names by a significant margin for most of 2025. Software stocks are significantly undervalued, according to Morningstar analysts, and many have sound fundamentals ...

Learn what a project manager to a software development team does, the different methodologies available, and the best tools to take a development project to completion with TechRepublic’s ...