Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading with brand assets—like jingles, mascots and logos—is most effective for ...

TikTok's grip on the short-form video market is tightening, and the world's biggest tech platforms are racing to catch up. Since launching globally in 2016, ByteDance-owned TikTok has amassed over ...

Google Ads is launching a new video enhancement feature for Demand Gen campaigns. The update automatically creates shorter versions of existing video ads to better engage diverse audiences. Details: ...

Seeking talent from Miami, FL; New York City, NY; Atlanta, GA; Nashville, TN; Chicago, IL; Dallas, TX; Houston, TX; Orlando, FL; Salt Lake City, UT; Denver, CO; Tulsa ...

The process of creating advertisements is becoming a whole lot quicker with the help of generative AI. On Tuesday, Amazon Ads announced that its new Video Generation platform -- initially launched in ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...

Learn how to convert existing articles into short-form video scripts using platform-tested structures, retention strategies, ...

NEW YORK -- Frank Harper is well aware that all those free video clips on the Internet come at a price: advertising. But that doesn't mean he sits idly as short video ads precede many of the dozen or ...

YouTube isn’t just for B2C. Here's how B2B brands can use video ads to build trust and move buyers through complex sales cycles. YouTube has long been a go-to advertising platform for B2C marketers, ...

Apple today shared several new short video ads on its UK YouTube channel, highlighting iPhone features like the App Store, Ceramic Shield, Stolen Device Protection, and Find My. Each ad is about 13 ...