Rainbow Loom is not just a craft set. It may also be a portal to digital literacy. When I recently bought Rainbow Looms for my two sons (6 and 8), I discovered that this is really a tangible/virtual ...

In the era of iPad dexterity among those not yet old enough to sort out the act of going to the bathroom on their own, a surprisingly screen-free toy and craft trend is taking off in a big way: ...

Toni Notarangeli thought she’d misheard when her 8-year-old son Angelo begged her for a toy he just had to have: a plastic loom that helps kids weave colorful rubber band bracelets. Angelo likes to ...

The loom is intended for “6 and up,” but Brycen, the aforementioned nephew, is persuasive, and in my family, there is always a fallback position: Joan will figure it out. Sure enough, I stopped in for ...

I thought 600 rubber bands would be more than enough to keep my eight-year-old busy this summer making the modern-day version of friendship bracelets with her new Rainbow Loom. If you don't know what ...