Despite the rise of online storefronts, high schoolers still want to buy their prom dresses in-person. The opportunity is bigger than ever.

Macy’s is again partnering with nonprofit Becca’s Closet and TLC’s Say Yes to the Prom to help underserved girls have an unforgettable prom NEW YORK--(BUSINESS WIRE)--Macy’s (NYSE:M) wants every girl ...

Once a year for 18 years, the YWCA Bethlehem’s pop-up prom shop has appeared for a few tantalizing hours and vanished, like the mythical Brigadoon if it were a house of fashion. The annual project of ...

Summer Lucille's boutique is one of the few plus-size-only shops that carry prom attire A plus-size-only boutique owner in North Carolina who went viral after gifting a free prom dress to one lucky ...

CHESHIRE, Conn. (WFSB) - A high school junior has curated the ideal experience for those shopping for prom dresses this year. Kaylee Maresca said yes to her junior prom press, but not at the typical ...

Beautiful new dresses are seen at the Pop-Up Prom Shop event at YWCA Bethlehem on Tuesday. Macy’s at the Lehigh Valley Mall donated 550 dresses. YWCA Bethlehem offered the dresses for 20 dollars each ...