The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

Neelima is the chief global head of delivery at Nutcache, co-founder of Spectrum North and a tireless advocate for women in technology. It is worth noting that product strategy under the SAFe ...

The fact is, your digital product launch strategy should be a core part of your original product design and development plan. That’s partly why the legendary Seth Godin said “you can no longer say ...

Building and executing a product strategy is difficult, to say the least. Forty-five per cent of all products fail to launch on time, while 20% of that number fail to meet internal targets Using an ...

In 2025, developing a successful SaaS go-to-market (GTM) strategy requires a blend of precision, adaptability, and a deep understanding of your target audience. By focusing on three core ...

This is a one (1) unit course. The Technology Strategy course focuses on formulating business strategy in the context of a new technology, new intellectual property, new platforms and new or evolving ...

How’s your content strategy coming along? Are you working on one? Or is it still just a distant task on your to-do list? …Maybe think about prioritizing it. Overwhelmingly, brands and marketers with a ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...