There’s an interesting bias that quietly shapes the car market. The moment a car wears a prestigious badge, many consumers flock towards it and assume it represents the crème de la crème of luxury.

Take away the badges and the 2025 Toyota Crown Signia does its best impression of a luxury SUV. The new SUV's name is a mouthful, but you're basically looking at Toyota's new two-row midsize SUV.

Prashirwin Naidu is a South African motoring journalist and presenter with a deep passion for cars, driving experiences, and the evolving automotive landscape. Known for his energetic yet insightful ...