The Coca-Cola Company is taking its sports drink brand Powerade outside of sports drinks with the launch of a functional waters range with Powerade Power Water. It marks the first product innovation ...

Add Yahoo as a preferred source to see more of our stories on Google. The rumors are true! Powerade is getting a new subline. Months ago, whispers of what was to come from the Coca-Cola brand sports ...

If there’s one thing we as a society are obsessed with now, it’s beverages. Plain old water will no longer do—and sometimes it seems like traditional soda won’t, either. While an iced cold Coca-Cola ...

Creator data provider DAIVID and Kinetiq, the leading AI-powered platform for global media and marketing intelligence, today ...