Have you ever had a problem picking out beauty products? If you’ve ever been in a cosmetics store such as Sephora or MAC, the selections can be overwhelming. There are hundreds of colors to choose ...

There’s a science to choosing the right makeup. And if you’re not a scientist — or even a makeup artist — you might need a little help. This is where a new makeup recommendation mobile and web-based ...

A new service has hit the web that you’ve likely been waiting for for a long time. Gone are the days of trotting over to a store sales associate and getting help with matching makeup or clothing ...

Welcome to another “Behind the click” profile! I’ve got another digital entrepreneur to expose to you. Her story is very unique and she’s overcome many hurdles. Meet Asmau Ahmed, founder of Plum ...

Finding the perfect eyeshadow to compliment your skintone is just a click away on your smartphone. Sounds like a bit of a stretch, but after my own personal experience with color-matching beauty ...