As if business owners didn’t have enough generations to decipher and market to, there’s another generation being added to the mix. Meet Generation C (Gen C)—also known as Generation Covid. Molded by ...

Forbes contributors publish independent expert analyses and insights. Anna Esaki-Smith is an author and covers higher education. By now, the stereotypes about Generation Z ring familiar: They’re ...

Everyone remembers the story. In March of 2020, students worldwide awoke to the news that spring break came early. What began with a week off from school spiraled into the COVID-19 pandemic, the most ...

Add Yahoo as a preferred source to see more of our stories on Google. Isolation during the pandemic fueled Gen Z’s romantic idealism and attitudes about dating and marriage. (Thomas Barwick / Getty ...

New research suggests Gen Z is not a monolith but split into two sub-generations shaped by the pandemic. Those who graduated before COVID-19, dubbed Gen Z 1.0, experienced different cultural ...

Read more about local philanthropic efforts in the Year-end Giving Guide. Educators are now seeing the effects of the pandemic’s stress and isolation on the first group of children born during the ...

Gen Z is getting hired and fired fast. Is it a skills gap or is there a deeper mismatch between what workers want and what ...

For some youth, the pandemic was also an awakening—a realization that they had the capacity to do something amid a crisis, ...

Journalist Carter Sherman says that members of Gen Z are having less sex than previous generations — due in part to the political and social... From the pandemic to porn, here's how norms around sex ...

Add Yahoo as a preferred source to see more of our stories on Google. 5 Things Home Sellers Can Still Control, Even in Today's Chaotic Real Estate Market Homebuyers who took advantage of low mortgage ...