We'd like to congratulate the folks over at Hello Flo for releasing a second seriously BRILLIANT advert for their period care packages. It's official: the world of sanitary towel advertising has ...
A guide for brand leaders on evaluating movie marketing tie-ins, securing creative access, avoiding fatigue and aligning partnerships to business impact.
In Turkey, a top sanitary pad brand launched a daring video ad and framed it as a campaign fighting femicide and social taboos associated with periods. Yet the video proved so divisive the company had ...