The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates ...
Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...
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Lidl buyer discovers £3.29 Olaplex 'dupe' that leaves her hair 'feeling softer' than £20 shampoo
Daily Mail journalists select and curate the products that feature on our site. If you make a purchase via links on this page we will earn commission - learn more Lidl is stocking Olaplex dupes for ...
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