Odyssey has always been a leader in alignment technology, going back more than 20 years with their first 2-ball putter. Now the company is adding another option to their lineup with the new 1/2 Ball ...

What you need to know: Odyssey has noticed a clear shift in the putter market. Inserts have outpaced solid-body constructions by a significant margin, growing to roughly 65 percent of sales in 2025.

Forbes contributors publish independent expert analyses and insights. Michael LoRé is a soccer and golf journalist based in New York City. Oct 30, 2025, 10:00am EDT Xander Schauffele helped Odyssey ...

Callaway and Odyssey golf have always been known to go above and beyond to validate their latest technology when launching it on the PGA TOUR. The companies once studied the science of Vernier Acuity, ...