In 2022, one-third of social network ad spending will be for video ads. Apple's AppTrackingTransparency (ATT) framework has increased advertisers' attention on video ads Leading advertisers are using ...

Forbes contributors publish independent expert analyses and insights. Geri Stengel writes about the success factors of women entrepreneurs. Left to right: ViralMoment—co-founded by Sheyda Demooei, CTO ...

DALLAS—YouTube, TikTok, Twitch and similar platforms play a central role in consumers’ overall experience with television, according to new research from Parks Associates. The research group’s newly ...

MixBit comes from a significant heritage to add its 16-second recorded videos, both new and remixed, to the crowded social marketplace. Twitter’s Vine Video App Hits Kindle Fire Tablets Ahead Of ...

Music video network Vevo has evolved a lot in six years. After shutting down its consumer-facing website and mobile app in 2018, it embraced CTV with its own free ad-supported channels for different ...

Note: This article relates to the July 2024 VIP+ special report “The Race to Replace TV,” available to subscribers only. As viewers continue to migrate from traditional TV to digital video, TV and ...

Social video and connected TV advertising are both growing – but not at the same pace. On Thursday, the IAB released the first part of its annual report on trends in digital video advertising strategy ...

When Warner Bros. Discovery research chief Natasha Hritzuk first began studying short-form video, the conventional wisdom was that platforms like TikTok and YouTube were having a cannibalizing effect ...

PORTSMOUTH, N.H.—Social video on platforms like YouTube or TikTok continues to plays an outsize role in the lives of young viewers, at the expense of traditional premium, according to Hub ...

In the halcyon days of the 1950s and 60s, consumers were flooded with a raft of new products. Enabled by improved mass production techniques, postwar companies churned out all manner of new ...