Apple’s Mac refresh moves the lineup further upmarket, pairing higher prices with faster performance in a push to give customers a reason to upgrade.

Apple's new M5 MacBook Air and M5 Pro/M5 Max MacBook Pro just launched yesterday, and now Amazon has the first cash discounts on these models. You'll find $49 off nearly every new MacBook model on Amazon,

After showing off the iPhone 17e, iPad Air M4, MacBook Air M5 and new MacBook Pro with M5 Pro and M5 Max chips (oh, and the Studio Display XDR), the company is still hosting an "experience" today in New York,

Apple also announced two new pricey Studio Display computer monitors. If you're waiting on that rumored entry-level MacBook, the company seems to be saving it for its March 4 media event.

Apple (AAPL) has long dominated the premium end of the personal computing market, but its latest launch could signal a strategic shift. The company recently unveiled the MacBook Neo, a $599 laptop, powered by the A18 Pro processor,

M5 Pro and M5 Max both use the same 18-core CPU die, but Pro uses a 20-core GPU die, and Max gets a 40-core GPU die. (Because the memory controller is also part of the GPU die, the Max chip still offers more memory bandwidth and supports higher memory configurations than the Pro one does.)

Apple has a new M6 MacBook Pro rumored to launch later this year with a total design overhaul, here are six new features expected.

Apple's new "Lil' Finder Guy," as dubbed by social media users, briefly appears in an Apple TikTok video promoting the new MacBook Neo.