ATLANTA--(BUSINESS WIRE)--Mello Yello has a new attitude that is audacious and powerful, and its new design is bold and unapologetic, to reflect the passions and pride of the loyal Mello Yello fan.

1/12/2016 - The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello's recent unveiling of a modern logo design and packaging, NHRA and ...

The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello’s recent unveiling of a modern logo design and packaging, NHRA and Mello Yello ...

ATLANTA -- They call it Mello Yello. And you may soon be seeing it on more store shelves. According to a report by Ad Age, The Coca-Cola Co.'s citrus soda, which launched nationally in 1979, is making ...

On Wednesday, it was announced that NHRA would be shedding Full Throttle as its title sponsor, and in its stead, inking Mello Yello to a deal. Mello Yello, a citrus soft drink created by Coca-Cola in ...

With the Southern 500 returning to its traditional Labor Day weekend date at Darlington Raceway, many NASCAR Sprint Cup Series teams have been debuting throwback paint schemes to mark the historic ...

ATLANTA--(BUSINESS WIRE)--For the first time in nearly 40 years, The Coca-Cola Company’s popular citrus-flavored soft drink brand, Mello Yello, will appear on a NHRA Funny Car. To celebrate Funny ...

If you're a Rhode Island fan of Mello Yello, you might be seeing harsh red these days, as the citrus-flavored soft drink is all but impossible to find in the Ocean State. Rhode Island connoisseurs of ...

RICHMOND, Va. (AP) — Today, the NHRA Virginia Nationals at Virginia Motorsports Park in Richmond, Va., to the championship tour on June 8-10. NHRA announced a new NHRA Mello Yello Drag Racing Series ...

SONOMA (CBS SF) - Sonoma Raceway on Monday announced the postponement of the National Hot Rod Association's Mello Yello Drag Racing Series event that had been scheduled for July 24-26 but will now ...

NHRA Pro Stock champions Jeg Coughlin Jr., Allen Johnson, Greg Anderson and Jason Line have earned a combined 11championship trophies. This year, the top contenders will seek the NHRA Mello Yello Pro ...