CMOs are finding that they need to completely overhaul their marketing engines, leaving behind campaign-centric approaches for AI-powered, adaptive and human-centric systems.

Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, ...

Platform introduces a structured methodology for evaluating marketing tools and agencies through data-informed ...

Tech leadership should always take a practical and data-driven approach for the process of refreshing their tools strategically. Here’s what you need to know. The Fast Company Executive Board is a ...

While the foodservice tech arms race continues to heat up, particularly around buzzy topics like automation and generative AI, digital marketing remains an area of opportunity for tech vendors, as ...

In 2024, the golden trifecta for B2B marketers comprises leveraging technology, tailoring content and embracing a human-centric approach. Amid the dynamic landscape of innovative technology and ...

Accenture has agreed to acquire the business of media and marketing technology company, Jixie. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture to strengthen ...

Indianapolis-based marketing tech firm Backstroke Inc. has landed a $2.8 million round of venture funding—the second funding round the company has secured since it launched last year. The most recent ...

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help ...

"Donna is a great addition to our team, expanding our digital marketing capabilities," said Winn Hardin, founder and managing director of TECH B2B Marketing. "Donna's career has focused on ...