The advertising industry has always been in the business of making things, such as the OOH billboard, the 30-second spot, the snappy social post, the standard website: final, finite assets polished ...

Rear view of the Public speaker giving talk at conference event. One of the most satisfying things about my personal brand coaching work over the years has been helping people reclaim their power to ...

Researchers recently reviewed 170 studies across nearly 5,000 participants and confirmed a clear finding: Mental effort is unpleasant. In these studies, when people rated tasks as more effortful (they ...