How The LEGO Group Turned Soccer Fandom Into Its Next Big Play

The LEGO Group is going all out to connect with new customers, and this year's soccer collaborations show how fan-driven ...
GameSpot

How Lego Designed Its Authentic Nintendo Game Boy Model

Lego’s brick-built Game Boy replica is bound to be one of the most popular gift ideas for retro gaming enthusiasts this holiday. The 421-piece recreation of Nintendo’s legendary 1989 handheld is ...
Yahoo

‘Stranger Things’: Lego designer spills secrets of ‘surreal’ Creel House, including favorite Easter eggs and how he met the Duffers

Add Yahoo as a preferred source to see more of our stories on Google. The build — which can customized to look like the sparkling dream home of the Creels circa 1959 (and later recreated in Vecna's ...
Rolling Stone

Pharrell Williams Adds Lego Designer to Resume, Releasing Set Inspired By His Film ‘Piece by Piece’

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The Lego x Pharrell Williams “Over the Moon” Builder Set ...
The Verge

See the first five Lego sets designed in a competition anyone can enter

The Lego BrickLink Designer Program has revealed the results of its first big competition. The Lego BrickLink Designer Program has revealed the results of its first big competition. is a senior editor ...