Paris-based market research firm Ipsos confirmed today that the company is in discussions regarding a potential acquisition of Kantar Media, which provides audience measurement services across ...

The New York Times, Amazon, Apple TV, Netflix and X rank as the top US media brands for consumer advertising receptivity in 2025, according to Kantar's latest Media Reactions study of 21,000+ ...

Bill Lederer, CEO, of WPP Group’s newly-created Kantar Video discussed the company’s new Videolytics platform “an online and mobile video advertising and program platform offering content identity, ...

The acquisition of the media measurement and analytics company by the private equity firm is expected to close later this year When you purchase through links on our site, we may earn an affiliate ...

Market research giant Ipsos has confirmed it is preparing an offer to acquire Kantar Media, the TV ratings data division of market research group Kantar. The confirmation came via a press release from ...

Kantar Group late Friday announced a deal to sell its Kantar Media unit alternative investment firm H.I.G. Capital for approximately $1 billion. Kantar Media operates media audience measurement ...

H.I.G. Capital is nearing a deal to acquire Kantar Group’s television audience ratings unit, people with knowledge of the matter said. The investment firm could reach an agreement to buy the Kantar ...

While much optimism exists for 2025 — fueled by increased ad spend and emerging technologies — challenges abound, not least of which are a changing regulatory environment and significant shifts in how ...

Kantar Media has appointed Toni Petra as Chief Operations and Technology Officer with effect from April 1st. “I am delighted to welcome Toni to our leadership team. She is a trusted leader in our ...

Kantar Media, the specialist in audience measurement and data, has announced that Prime Video has joined its Cross-Platform View service in Spain, which delivers audience insights across linear and ...

Investment firm H.I.G. Capital announced today it plans to acquire media measurement and analytics firm Kantar Media for $1 billion. The deal is expected to close later this year. Kantar Media ...