DALLAS—The Electronic Security Association (ESA) is applauding a major decision by the Eighth Circuit Court of Appeals, which struck down the Federal Trade Commission’s Negative Option Rule allowing ...

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Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today announced significant updates to its Multi-State Privacy Agreement (MSPA), representing ...

The Interactive Advertising Bureau (IAB) has released a “significant update” to its Multi-State Privacy Agreement (MSPA) aimed at simplifying compliance for advertisers and strengthening protections ...

Add Yahoo as a preferred source to see more of our stories on Google. Paramount’s advertising president John Halley has been named the new chair of the Interactive Advertising Bureau’s board of ...

Industry Leaders Convene to Examine AI Governance, Privacy Enforcement, State Legislation, and Federal Policy Shaping the Future of Digital Advertising ...

WAYNE, PA, UNITED STATES, February 4, 2026 /EINPresswire.com/ — PurpleLab ®, a healthcare analytics company powering real‑world data through an infrastructure of ...

The Interactive Advertising Bureau, Media Ratings Council, and other associations recently completed a study of viewable impressions conducted with 17 advertisers across 12 agencies that encompassed ...

A significant lack of control in digital advertising makes brands vulnerable to funding disinformation inadvertently and defunding legitimate news. Digital Players Buy Into The Brand-Building Power Of ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...