Social media platforms have gained considerable importance in the field of online marketing in recent years and caused controversial legal questions. The German Federal Court of Justice (BGH) recently ...

Influencers who received goods or services free of charge from companies and then link to them on their social media channels, for example, by placing what is known in Germany as a "tap tag," ...

The question of whether and how social media influencer posts relating to third-party products should be classified as advertising has been widely discussed, with an alarming lack of consistency among ...