Inbound marketing is widely viewed as an effective means of brand promotion. However, it’s often viewed as a “nice to have” as opposed to a necessity. In 2016, that’s no longer going to be the case.

Like chefs, marketers regularly combine a variety of "ingredients" to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up as ...

Most of us are familiar with outbound marketing—it’s what we see most often. It broadcasts outwardly using tactics such as traditional paid advertising, trade shows, email blasts and cold calls.

Opinions expressed by Entrepreneur contributors are their own. There has been a lot of debate recently as to whether inbound marketing departments will eventually overtake company sales teams. While I ...