There is a way to buy radio advertising that is thousands of times better than using ratings points. What, pray tell, could that possibly be? The Southern California Broadcasters’ Association (SBCA) ...

There is power in impressions, particularly for the radio industry, according to a new Nielsen study. The study, commissioned by the Southern California Broadcasters Association, found that ad ...

(By Charlie Sislen) Making radio simple to advertisers that aren’t familiar with the medium is more important than ever before. Being able to convey the benefits of a radio campaign is essential to ...

(By Charlie Sislen) Like all industries, radio has its own jargon. Industry-specific acronyms and terms are designed to keep outsiders out and protect those already inside the tent. How do you take ...

Traditional radio believes it can give TV advertisers better access to light TV viewers -- with higher campaign lift -- by allocating some of their media dollars to radio. In its first Nielsen ...