The consumer behavior of older consumers remains understudied despite the group’s large numbers and high buying power. There are over 110 million adults in North America age 55 and over, representing ...

As the influencer industry continues to evolve, content creators and influencers are also looking for meaningful ways to use their platforms. Influencer Social Responsibility (ISR) is a newly launched ...

When you think of a “fitness influencer,” you might imagine gym bros posting selfies with chiseled abs and toned arms, but the niche encompasses so much more. If you’re big on social media and are ...

In 2026, influencer marketing budgets are set to grow for another year running. But best practices are evolving, as one-off, pay-to-post influencer deals fail to cut through the noise. Instead, ...

If you are as fashion-oriented as Cher from “Clueless,” are constantly complimented on your outfits, or simply have the good sense to know what patterns to mix when, you may just have what it takes to ...

What if you could create an Instagram influencer who never sleeps, doesn’t need a paycheck, and can churn out content 24/7—all powered by artificial intelligence? It might sound like science fiction, ...

Influencer gifting is not new. What is new is how intentional it has become. In the early days of social media, gifting campaigns were a free-for-all. Brands sent products to anyone with a following ...

With the overabundance of content, declining audience engagement and increased regulations, the influencer marketing trend appears to have run its course. With all the competition and social media ...

A few months ago, a forty-five-year-old homemaker living in Georgia, whom I’ll call Robin, started playing around with an A.I. image generator. Growing up, Robin had loved reading; she dabbled in ...

As an entrepreneur, your expertise in your industry has brought you to where you are today. You’ve identified a need, spotted an opportunity, and crafted a solution. You’ve built a product or service ...