The exterior of a Chili's restaurant showing the logo - Kevin Carter/Getty Images An effective logo identifies a restaurant's brand in a way that's easy to recognize; think McDonald's golden arches, ...

Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are carefully chosen to spark hunger, trust, nostalgia, or comfort. Hidden inside ...

This doesn't mean the logo becomes overly-complicated or cluttered with these extra aspects worked in. In fact, creating a logo that works on all levels requires distilling the image down to its ...