Almost 50 years after it was first created, the Japanese candy brand Hi-Chew just introduced a new mascot—and it’s just as chewy-looking and lovable as the real, sweet-tooth-curing thing. The new ...

Add Yahoo as a preferred source to see more of our stories on Google. Now, the popular Japanese candy brand Hi-Chew has taken the American candy market by storm thanks to its chewy texture and ...

Building on Hi-Chew's successful Fortnite integration last year, this new collaboration is again powered by Super League (Nasdaq: SLE), a global leader in delivering immersive experiences across the ...

SANTA MONICA, Calif., Nov. 18, 2024 (GLOBE NEWSWIRE) -- HI-CHEW®, the immensely fruity, intensely chewy candy, today announced a new immersive integration with the hugely popular game Fortnite.

Add Yahoo as a preferred source to see more of our stories on Google. Hi-Chew is ready to conjure up a big debate this spooky season–and it has nothing to do with the early release of its Halloween ...

HI-CHEW®, the intensely fruity and famously chewy candy brand, is doubling the excitement at the 2026 Sweets & Snacks Expo ...

One of Japan’s oldest candy companies, with its U.S. base in Irvine, plans to more than double domestic sales in the next seven years with new product offerings and further efforts to expand ...

When it comes to chewy candy, we've all had Starburst and fruit-flavored Tootsie Rolls. But have you ever tried a Hi-Chew? If you haven't -- YOU NEED TO! Hi-Chew is a popular Japanese chewy candy ...

Japanese candy brand HI-CHEW launched a direct-to-consumer (DTC) website as part of a broader strategy to appeal to Gen Z consumers, Joanne Hsu, senior brand marketing manager at Morinaga America, ...

HI-CHEW announced a new immersive integration with game Fortnite. Building on HI-CHEW’s Fortnite integration last year, this new collaboration is again powered by Super League. HI-CHEW branded ...

Chewy candy has been a staple in American culture for centuries. One of the earliest examples is Good & Plenty, a sweet licorice surrounded by a hard candy shell, which debuted in 1893. Nearly every ...