Its commitment to bring smarter optimization and greater transparency to AI-powered campaigns was a theme for Google in 2025, and has now become a reality, according to the company.

Thursday morning, Google announced expanded beta access to new text-based controls for its AI Max for Search layer and Performance Max (PMax) campaigns in Google Ads. Marketers creating and planning ...

Similarweb data analyzed by SEO consultant Aleyda Solis tracked click distribution and AIO presence across four US verticals. Text ads gained 7 to 13 percentage points of click share across all four ...

Boost ROAS with Google Performance Max campaigns. Discover smart bidding and optimization strategies for 2026. Get started ...

Google is tweaking how sponsored results will appear in Search. Going forward, it will group any text ads on the Search page into a "Sponsored results" section that will appear at the top of the ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...