Geico has signed UConn G Azzi Fudd as its first female athlete endorser, unveiling the deal with virtual billboards around Madison Square Garden before UConn’s game against St. John’s on Sunday.

Ahead of March Madness, Geico made a splash in the NIL space. The insurance company signed UConn guard Azzi Fudd to an NIL deal. Fudd is the first female athlete to sign a partnership with Geico, and ...

UConn star Azzi Fudd announced her Jordan Brand NIL deal after unveiling Geico, Planet Fitness, and Cover Girl deals earlier ...

Fudd is expected to be among the top selections in April's WNBA Draft. The endorsement deal with Geico is expected to continue beyond her collegiate career. Fudd has previously had NIL deals with such ...

NEW YORK — Standing larger-than-life outside Madison Square Garden Sunday was a giant, double-sided virtual billboard of Azzi Fudd. The Husky star, Geico's first-ever female athlete partner, has a new ...