Advertisements need to captivate viewers to be successful. Sometimes that means looking into the soul of the consumer. VidMob analyzed ad creatives in key verticals where a model gazes -- meaning ...

Our eyes are powerful communicators, and they’re even more vital when other muscles stop working. For example, in the final stages of amyotrophic lateral sclerosis (ALS), many people can’t move their ...

Tobii Technology is exhibiting its Gaze eye tracking at CES, and we had a chance to go hands-on. Tobii Technology is exhibiting its Gaze eye tracking at CES, and we had a chance to go hands-on. is a ...

Advertisers spend heaps of cash on branding, bannering, and product-placing. But does anyone really look at those ads? Google could be betting that advertisers will pay to know whether consumers are ...

In his book on basketball great Bill Bradley, writer John McPhee proposed that Bradley's greatest asset had little to do with speed, strength or agility. It had to do, McPhee proposed, with his eyes. ...

During Amazon’s Devices event, the company introduced a new Alexa feature that aims to support users with mobility or speech disabilities. “Eye Gaze on Alexa” will be available later this year on the ...

At its annual Devices & Services event earlier this week, Amazon introduced a slew of new products. The event, held at the company’s Arlington, Virginia headquarters, saw the unveiling of hardware ...

The Triangle Method is a simple eye contact technique that feels natural in both social and professional conversations.

Tobii Technology introduced Tobii Gaze which uses a combination of eye gaze and touch pad to enable all seven primary touch commands of Windows 8 (e.g., activate, select, zoom, scroll, etc.) in a way ...