Safety messages with humor and a dash of New Jersey snark are back, popping up on state highways during the Thanksgiving holiday weekend after disappearing last autumn. Will federal officials — who ...

Elise Riker, a marketing professor at Arizona State University, shows off her winning contest entry for a state highway safety message displayed last fall. States are using more creative message to ...

Federal Highway Administration officials appear to be having a rethink on a plan to put an end to clever and funny highway safety messages. A pending revision of the Manual on Uniform Traffic Control ...

'Tis the season for holiday-themed messages on some of New Jersey's busiest roadways. The New Jersey Department of Transportation is raising awareness about speeding, drunk driving and distracted ...

LINCOLN, Neb. (Nebraska Examiner) - The Nebraska Department of Transportation still has a sense of humor, despite a suggestion to tone down the traffic safety messages on interstate signs. In January, ...

States have had their fun with highway safety messages, posting everything from Taylor Swift lyrics to discourage texting in Mississippi, to a “vibe check” — winking at Gen Z — to encourage seat belt ...