Urban clothing brand Firetrap has released horror-themed an ad, as it looks to bring the brand back to its denim roots and introduce a new generation of consumers to the 23-year old brand and its ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Six stores owned by Firetrap are closing after the young fashion brand went into administration. Firetrap’s ...

Youth clothing brand Firetrap is relaunching its website, with a new focus on cult brand icon Deadly the Gnome, making his debut appearance on the internet. Designed by new media agency Cimex, the ...

Mike Ashley, Sports Direct boss, who bought Firetrap parent World Design & Trade out of administration last month, is thought not to want to put the brand into Sports Direct stores, something that ...

The haunting advert was created by advertising agency Fold7 and director Ian Pons Jewell. It focuses on the darker side of the Firetrap brand and breathes life back into the cult Firetrap mascot, ...

The Also Known As x Nike iD ‘Wet Paint’ pack Dunk auction has just ended. Congratulations to the winner, risingsun1940, for bidding and helping a good cause. The final price was $14,900 dollars which ...

Youth clothing brand Firetrap is planning its first TV campaign as part of its repositioning as a more fashion-conscious label. It is also considering using cinema advertising for the first time in ...

A story on fashion is not my usual Huffington fair, but I actually started my writing career working for an alternative fashion magazine called Sinzine and studied fashion at college back in my New ...

Sportswear giants JD Sports and Sports Direct are squaring up for another battle as they compete to buy for-sale young fashion brand Firetrap. The two retailers are understood to be the frontrunners ...

Digital consultancy Lateral has designed jeans brand Firetrap’s first e-commerce site, launching today. Simon Crab, creative director at Lateral, says that he was asked to create a site that could ...

Youth fashion label Firetrap is to embark on a £3m branding initiative which will include a revamped identity and the opening of its first dedicated store in August. Firetrap has been working with Dry ...