IBM and Scuderia Ferrari HP take TechCrunch inside how they are redefining the fan experience.

IBM has partnered with Scuderia Ferrari HP to overhaul the Formula One team's fan app using artificial intelligence, in a ...

According to TechCrunch, Formula One has grown into one of the world’s most watched sports, particularly in the United States ...

Ferrari collaborates with IBM's AI to revolutionize fan engagement, leveraging advanced analytics to deepen connections and ...

Ferrari (BIT:RACE) and IBM have introduced AI driven upgrades to the official Scuderia Ferrari app, aimed at personalizing the fan experience around Formula 1. At the same time, Ferrari has revealed ...

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For most of Formula 1’s history as a sport, Ferrari didn’t need fan engagement strategies, digital innovation, or brand storytelling to attract fans. The emblematic red cars, the drivers who filled ...

IBM has announced a multi-year partnership with Scuderia Ferrari HP, making it the official Fan Engagement and Data Analytics Partner of Formula 1’s most historic team, beginning in 2025. With a focus ...

Ferrari has announced a multi-year sponsorship deal with tech giants IBM, who come on board with the Scuderia as ‘premium partner’. The deal will take effect from 1 January 2025, with a new era ...

IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlights Global ...