Coming from this football-crazed culture, I often wondered about the psychology of fandom. This eventually led me to pursue a Ph.D. in sport consumer behavior. As a doctoral student, I was most ...

SINGAPORE and NEW YORK, Sept. 11, 2023 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, released findings from proprietary research on international brand ...

Add Yahoo as a preferred source to see more of our stories on Google. Nearly 31 million Canadians watched Team Canada compete at the 2026 Winter Olympics in Milano-Cortina earlier this year. With the ...

For decades, live sports has been a linchpin that has kept millions of households from cutting the cord from the traditional TV bundle. But in 2025, live sports’ shift to streaming went from a ...

Recently-commissioned research by M&C Saatchi Sport & Entertainment reveals that 63 per cent of people use their passions as a way to engage with others in real life, showing that the real value for ...

LOS ANGELES, Sept. 20, 2023 /PRNewswire/ -- Data driven insights and research company MarketCast today launched MarketCast Brand Tracking+™, an innovative new research solution that aims to transform ...

Nearly 31 million Canadians watched Team Canada compete at the 2026 Winter Olympics in Milano-Cortina earlier this year. With the Paralympics underway, fandom research suggests that millions are ...