Earth Day is coming up on April 22, which means that a lot of consumers are going to be reminded to think green, and to buy green. What if your company is looking to access this vast market of ...

While advertisers are awaiting the Federal Trade Commission's revisions to the Green Guides, the National Advertising Division (NAD) of BBB National Programs continues to review environmental ...

“Brand owners and trademark counsel alike should also be on the lookout for overreaching environmental marketing claims.” In addition to marketing lawyers, brand owners and trademark counsel alike ...

Brands should prepare for greater consumer concern about the impact of advertising on the environment, according to a report based on public polling conducted across 19 countries this summer and ...

Environmentally-responsible or “green” marketing is a business practice that takes into account consumer concerns about promoting preservation and conservation of the natural environment. Green ...

Ads are ubiquitous in many people’s lives, whether on billboards across our cities or on our phones as we’re tracked across the internet. That’s a huge amount of power and influence. For example, ads ...

Part of a Canadian government ad appearing in metro stations in Washington, D.C. The poster reads: "America and Canada: Friends and neighbors. America’s best energy partner. America’s choice: import ...