About 65% of households tune into games for an average of 9.25 hours of viewing time per home, according to Effectv research When you purchase through links on our site, we may earn an affiliate ...

NEW YORK--(BUSINESS WIRE)--Today, Effectv released the results of new research examining the shared components of the highest reaching multiscreen campaigns, and recommended a set of specific tactics ...

Comcast’s advertising business Effectv is offering targeted ad campaigns to local and regional ad buyers through its Audience Addressable product. Audience Addressable uses data collected by Comcast ...

Effectv, the sales division of Comcast Advertising, has announced the official expansion of its Audience Addressable solution to help regional and local advertisers, in addition to national brands, ...

Audience Addressable is now available for marketers to harness authenticated audiences to better plan, activate, and measure multiscreen campaigns and drive incremental reach regardless of their ...