Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful shirts you try ...

Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Reporter's Notebook is Retail Dive's ongoing series in which reporters and editors visit the retail industry's brick-and-mortar locations to gain on-the-ground insight into retail trends. If you can ...

Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.