Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

More than 120k advertisers appeared exclusively in 2025 compared with 2024, with Perplexity.ai emerging as the top exclusive advertiser on digital platforms.

The findings suggest India’s digital ad market expanded in 2025 even as impression delivery became heavily concentrated on a ...