The Chicago Bulls haven’t won an NBA championship since 1998. That makes their sponsorship pitch harder than it might otherwise be, despite their enormous profile among casual fans thanks to a legend ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → If you’re reading this, there’s a high likelihood that you’re ...

Advertisers embrace AI for social media and retail media marketing, but are slower to adopt AI for influencer and CTV marketing. The Cloudflare's latest AI settings reshape how compliant crawlers ...

This week’s Media Briefing recaps what publishers had to say about the impact of search referral traffic declines on their businesses, during the Digiday Publishing Summit’s closed-door town hall ...

What if the agency holdcos have got it wrong? Over the past month, the groups have settled on a familiar investor script when framing their financial fortunes: AI as margin defense, integration as ...

Over the past two years, clipping has quietly become a staple in some advertisers’ media mix. The term “clipping” refers to the practice of sharing short clips from longer content such as podcasts, ...

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing will dig into ...

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.

Between the Super Bowl, 2026 Winter Olympics and FIFA World Cup, there is no shortage of sports marketing opportunities this year. But global ad spend has increased, and brands like Grey Goose, John ...

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Agency trading desks spent a ...

Large language models – the ChatGPT class of AI – are welcome almost everywhere except where ad dollars are actually spent. Yes, it sounds contrarian. Planning, buying and optimization autonomously by ...