The Trade Desk's focus on operational efficiency and platform innovation supports a constructive long-term outlook. Click for this latest analysis of TTD stock.

IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced that it has been named the winner of the Best Demand-Side Platform (DSP) ...

In some groundbreaking news, Roku is now allowing its demand-side platform partners to have “equal access” to its first-party data that previously only advertising buyers had access to if they bought ...

Demand-side platforms are getting snapped up left and right. But DataXu, one of the remaining indies, is planning to stay that way. And it’s hitching its wagon to the in-housing trend. “There’s a lot ...

Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon.

Adform, the most powerful and safe media buying platform, today (February 12th, 2024) announces it has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) ...

Advertisers are begging for easier access to retail media networks. Research from ad server platform Koddi shows that 96% of media buyers say they "will certainly or will consider buying on-site media ...

Connections to demand-side platforms will be rolling out throughout the fall and winter of 2024/25, with full functionality targeted for completion next year. When you purchase through links on our ...

Streaming TV platform Roku has launched a new service called Roku Exchange to connect streaming TV ad inventory with advertiser demand. By combining Roku’s TV advertising supply with identity data and ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Media buying platform Adform has joined the Science Based Targets ...