"Enter for a chance to win..." I see that call to action—or something similar—all over. You do, too. Social media is certainly no exception. Contests, competitions, and sweepstakes are raging hot ...

Contests and sweepstakes are common promotional tools used by companies to attract customers to their company or product. A contest is slightly different from a sweepstakes in that it requires ...

SPRIZA™ taps into the power of shared interests and personal relationships within targeted markets producing traceable and quantifiable results at every stage of the contest. Spriza provides its ...

The following excerpt is from Wendy Keller’s book Ultimate Guide to Platform Building. Buy it now from Amazon | Barnes & Noble | iTunes There are two good reasons to consider giving things away via ...

Contest Marketing? Yeah, apparently, it's a thing. I'm not surprised, of course. After all, the ad world is excellent at coining phrases and generally, making stuff up. So Raven5, an Ontario-based ...

Scrolling through the edited, high-contrast photos that define Instagram can be a great way to keep up with friends and family, but there’s also a lot of brand potential with the photo sharing app. If ...

Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the ...