There are few rivalries in business as fierce and long-lasting as that between Coca-Cola and Pepsi. For more than a century the pair have battled for dominance of the fizzy-drink business, with witty ...

Coca-Cola's defining attribute is its brand name. This is supported by unrivaled distribution and reach, marketing prowess that resonates strongly with consumers, and consistency of product quality.

Although Coca-Cola has built its case in the appeal of Coca-Cola Co. v. Commissioner, 155 T.C. 145 (2020), on a cost-sharing analogy, the company’s arrangement could never comply with the cost-sharing ...

Coca-Cola’s organic revenue rose 5% in 2025, driven by 4% growth in price/mix and a 1% volume increase. Adjusted operating profit grew 6.6%, as margin expanded 120 basis points to 31.2%, and adjusted ...