Chivas Regal is stepping into a marketing arena that has proven quite challenging for another alcohol brand, Budweiser. The Scotch whisky maker recently launched a branded online channel, This is the ...

Excitement is fully renewed at Verde Valle. During the demanding preseason work the squad is carrying out under Gabriel ...

Fans of Liga MX can continue to watch one of its biggest clubs on one of the biggest names in Spanish TV in the US. Telemundo has renewed it’s rights agreement with Chivas de Guadalajara, remaining ...

Are you a print subscriber? Activate your account. 6 hours 38 min ago By George P. Slefo - 1 day 17 hours ago By Lindsay Rittenhouse - 2 days 3 hours ago By Lindsay Rittenhouse - 2 days 5 hours ago By ...

One of the biggest rivalries in world soccer will write its next chapter on Saturday night. Club America hosts rival Chivas in Liga MX play with the boys from Guadalajara hitting the road to Mexico ...

Chivas de Guadalajara is back in action on Friday night as the Liga MX club faces Pachuca in an important matchup as far as their playoff standings are concerned. Chivas currently sits ninth on the ...

Add Yahoo as a preferred source to see more of our stories on Google. MORELIA, Mexico – “Chivas – the Movie,” the first full-length feature documentary about Mexico’s 112-year old Chivas soccer team ...

Mexico's biggest rivalry is on Sunday night as America travel to Guadalajara to take on Chivas. America enter the weekend in second place with a 7-1-2 record, while Chivas are in ninth with a 2-6-2 ...